Moat was also the first company to be accredited by MRC for both desktop display and video viewability simultaneously in 2014.
“Moat is excited to be the first company to be accredited by the MRC for both display and video viewability.
Digital Metrics, Companies Accredited by MRC Based on MRC accredited digital properties as of 1/14/19 (d, mw, ma), Moat (d, mw, ma), Pixalate (d, mw, ma), Protected Media (d, mw, ma), S4M (mw, ma), Sizmek SAS (d, mw, ma) Served Ad Impressions—Video: * Accreditation for Viewable Impressions includes accreditation for required
MRC Accredited Services. for Integral Ad Science and Moat Integrations, Unique Users, and Unique Cookies : Pixalate, Inc. Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited) China. AdMaster
Moat earns MRC accreditation for detecting sophisticated invalid traffic on desktop and mobile web, and announces new capabilities to improve detection of hidden ads, hijacked sessions, and domain spoofing.
The Media Rating Council Grants Its First Accreditation for Mobile Viewability Measurement to Moat for Measurement of both Video and Display Ad Formats across Mobile Web and Mobile In-App
NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video.
Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath.
Through Moat’s exclusive platform and pre-bid integrations, marketers can transact on original and industry-specified Moat signals in digital video in a way they never could in broadcast media. Moat measures more digital video ad impressions than anyone, globally.
Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic. Company granted MRC accreditation for mobile web and in-app SDK viewability measurement, and continuation of accreditation for desktop display and video viewable impression measurement,
Although the MRC accredited Google’s ad-server-based viewability solution, Active View, in 2014, industry heavies like Unilever and Kellogg’s kept gunning for independent third-party verification. The following year, Google integrated with Integral Ad Science, Moat, DoubleVerify and comScore to report on viewability for ads served on YouTube.