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Oath’s ad server provides publishers with advanced ad management and serving capabilities across the entire digital marketing landscape. Overview Advertisers are savvier about how they buy their ads, which is why we offer a solution designed to maximize revenue across every format and channel.
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The Best Ad Networks For Publishers (2018 Update) but to sit on an assumption that AdSense can’t be outdone by other ad networks isn’t wise. The ad tech industry is highly disruptive and it wouldn’t be a stretch to say that Google has competitors who give them a good run for their money. It may take a lot of hit and trial to figure
Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off. by Sarah Sluis // Tuesday, January 30th, 2018 The big differentiator for M1 and PAM is proprietary tech integrations with publishers. the setup cuts out ad tech middlemen with their extra fees.
Historically, ad tech has been a dirty word for publishers, translating to lower CPM’s, lack of control and fraud among other things. Instead, publishers have been more focused on the marketing
Rather than funding publishers and quality journalism, the majority of programmatic dollars are lining the pockets of the ad tech complex. Case in point, by buying its own ads on exchanges, the
It makes about $120 million a year in revenue, with about 20 percent coming from ad tech products that it licenses to 25 publisher clients, said Purch CRO Mike Kisseberth.