Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they
Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by …
A Brief History of Mobile Marketing. The history of mobile marketing links back to the time when the first commercial mobile SMS and shortcodes were launched in 2003.. Pontiac and Nike were the first two brands that launched SMS campaigns in 2005.This was the time when both brands realized that mobile marketing is the future because people were crazy about mobile phones.
Mobile Marketing. Explore the Strategy of Mobile Marketing. When advertisers first began experimenting with text messages, many people worried that their cell phones would soon be assaulted by spam, just as their e-mail accounts had been.